Totally agree with you. Affirmations are a useful tool too. Daters can use these for features like adding a "boost" to their own profiles in search or sending another user a "virtual gift. On the downside, the website is more of a Facebook for horny people than an all-encompassing hookup site.
You get the full package for free but like other free sites, there are a plethora of premium packages that you can buy such as seeing when other users read your messages.